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Trademark & Branding Law
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Trademark & Branding, Copyright, Music & Media
Soul Matters - Visionary Trademark Law

Secure Your Business & Secure

Your Brand ™

WELCOME | BIENVENIDOS

Welcome! Bienvenidos! Soul Matters - Visionary Trademark Law® is part of the Visionary™ brand & the Soul Matters® brand of legal, business, & creative entertainment & media services. Our mission is to make an impact & leave a legacy by being a beneficial presence in the world. Founded in 1990, Soul Matters - Visionary Trademark Law® is an experienced, global trademark firm. The firm is passionate about empowering diverse Visionary Founders, Social Entrepreneurs, Social Enterprise Companies, & Nonprofits, & helps secure legacies & build generational wealth by securing Federal trademark brands.

Licensed in NY, NJ, & TX. Based in Austin, Houston, & Dallas, empowering Visionary Founders nationwide & globally.

Brands I've Worked With*

FAILURE to register a Federal Trademark could be DEVASTATING For VISIONARY FOUNDERS

Expensive litigation;
Costly rebranding;
Frustrating launch delays;
Theft of your brand’s hard-earned goodwill;
Blocked from monetizing your brand.
Lost marketing momentum;
Lost customers;
Loss of sleep; &
LOSS of $$$ MONEY!

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F

rancés Jones, Esq. is the Visionary Trademark Lawyer for Visionary Founders®, including historically underrepresented founders such as Women, Black/African-American, Latiné/Hispanic, Asian Native Hawaiian Pacific Islander Desi American (AANHPI/APIDA), Indigenous, People of Color/BIPOC, 2SLGBTQIA+, and Disabled founders, & allies. The firm helps secure, grow, maintain, & monetize strong trademark brands for a variety of businesses, products, services, & artistic talent. Licensed in New York, New Jersey, & Texas, Attorney Jones has over 30 years of experience working with large international media & consumer packaged goods companies as well as small entrepreneurs. She’s passionate about helping Visionary Founders in all industries, but especially those in the Professional Services, Health & Wellness, Food & Beverage, Entertainment & Media, & CPG/Consumer Packaged Goods industries. She has worked with numerous brands including Univision, Unilever, General Mills, Procter & Gamble, Warner Bros., Sony, HBO, Heineken, Ford, Pepsi, Will Smith, & the Latin Grammys®.

 
Greater Austin Asian Chamber of Commerce Women’s Club

Greater Austin Asian Chamber of Commerce Women’s Club

Highly Experienced Boutique Trademark Law Firm

Attorney Jones has been empowering visionary founders, startups & established companies with her global experience for over 30 years. Let Francés help you!

 
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“We’re very excited about Francés. She’s a corporate attorney who has trained with one of the largest Wall Street law firms. With her substantial experience with record companies, it makes her one of the most uniquely capable people I could have imagined.”

-Byron C.

 
 

named 2023 Woman of Achievement!

 I was very honored to be named by TriDelta as a 2023 Woman of Achievement in recognition of International Women's Day!

 

TRI DELTA PODCAST - Vision and Soul: Woman of Achievement Francés Jones 

Austin Woman Magazine - Francés Jones, Esq.: The Visionary Lawyer

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