Peace of Mind

Secure Your Business & Secure

Your Brand ™

WITH A trusted trademark attorney in AUSTIN, TX

We help Wellness and CPG brands build valuable legacies through strong Federal trademarks.

Soul Matters-Visionary Trademark Law® is an award-winning, African-American/Black-owned, woman-owned, global trademark & IP law firm with 35+ Years in Law. We help values-driven Wellness and CPG companies and nonprofits protect & grow businesses, brands, and legacies by securing strong Federal trademarks for names, logos, tag lines, etc. for products & services.

We protect values-driven companies, visionary founders, & nonprofits from across the country and globe, and we’re part of the Visionary™ brand & the Soul Matters® brand of legal, business, and creative services.

Attorney Francés Jones & her dedicated support team protect trademarks and brands for values-driven businesses, start-ups, established companies, visionary founders, entrepreneurs, social enterprises & nonprofits in all sectors, but especially those in the Wellness and CPG sectors (in addition to Food & Beverage, Professional Services, Online/Digital/Tech, and Entertainment, Arts & Media sectors).

We provide valuable protection and peace of mind. We empower clients & help build generational wealth and avoid costly mistakes.

Founded in 1990, our mission at Soul Matters - Visionary Trademark Law® is to make a social impact & leave a legacy by being a beneficial presence in the world.

35+ Years in Law. Licensed in NY, NJ & TX. We empower & protect businesses nationwide & globally, including helping trademark & intellectual property clients in Austin, Houston, San Antonio & Dallas.

F

rancés Jones, Esq. is the award-winning Visionary Trademark Lawyer for Visionary Founders®. With a background in International Relations, she & her team at Soul Matters - Visionary Trademark Law protect visionary founders & values-driven companies & entities nationwide & globally, including those who identify as Women, People of Color, LGBTQ+, Black/African-American, Latiné/o/a/ Hispanic, Asian, Native Hawaiian, Pacific Islander, Desi American (AANHPI/APIDA), Indigenous, and Disabled founders. The firm helps protect, grow, maintain, & monetize strong Federal trademark brands for a variety of businesses, products, and services, but especially those in the WELLNESS and CPG sectors. Francés has 35+ Years in Law working with large global media & CPG companies as well as small entrepreneurs and startups. She has worked with numerous brands including Univision, Unilever, General Mills, Procter & Gamble, Warner Bros., Sony, HBO, Heineken, Ford, Pepsi, Will Smith, & the Latin Grammys®.

TRADEMARK

& BRANDING

-Byron C.

named 2023 Woman of Achievement!

 I was very honored to be named by Tri Delta (Delta Delta Delta) as a 2023 Woman of Achievement in recognition of International Women's Day!

TRI DELTA PODCAST - Vision and Soul: Woman of Achievement Francés Jones 

Austin Woman Magazine - Francés Jones, Esq.: The Visionary Lawyer